Isn't it ironic how all fashion houses have a history of failing, and rising back again? In fact, most brands: Chanel, Jimmy Choo, Dior, Gucci- weren't led to great heights by the people they're named after. Nope, nada. That said, fashion was an art back then. An era of awakening- not only in terms of fashion but also sexuality, fashion was a mix. Today, we find, it is but a market 'gimmick' for anything that might sell. What I'm trying to indicate, is the fact that fashion sells now more than ever. But it has all to do with branding, none with fashion.
All things Gucci in the age of the commercial, 'are all things selling'. Flip through the pages of Vogue, and all you ever find across the first 30 pages is advertisements: Tom Ford, Prada, Versace- its all there. That said, is the section that 'Vogue Loves'. More advertisements, people. Appalling is the fact that in an expected 60-40 ratio to be maintained by all fashion magazines- 60 being content, 40 advertisements, I find, that in effect, are actually quite the opposite.
Fashion houses and designers, exorbitantly priced- can we honestly vouch for originality and quality? Where is the reason for the existence of Fashion? The essence of creating clothes that are artistic, is all but non-existent. Of course there is the need for creating a brand and hence necessary to price all style at unattainable prices. How many of the clothes we see today- all designer, can we actually wear out to the streets or to parties? Few, I'd say. For a lot of clothes 'created' by these designers are but unwearable for their bizarre cuts and stitches.
In a world that has gone commercial- be it food, water, life: is fashion not prey to the same?
Food for thought.
