Zara: Think fashion and here's a name you can't skip. A leading fashion garments house, but what do we think of it's new PEOPLE! Campaign?
The campaign, as Zara would like to put it, is a means of "collaborating with people who are interested in fashion." As per the campaign, it's a must to create at least two looks from Zara's Spring Summer 2011 Collection. But here's the catch: You must upload picture of yourself in the outfits. Implying, you must buy these outfits.
Every week, a different selection of photographs are published on the web, with those selected, paid 300€.
To register/sign up: http://bit.ly/evdmtf Sign up to begin!
Zara, Marketing strategy- cheeky much?
The campaign, as Zara would like to put it, is a means of "collaborating with people who are interested in fashion." As per the campaign, it's a must to create at least two looks from Zara's Spring Summer 2011 Collection. But here's the catch: You must upload picture of yourself in the outfits. Implying, you must buy these outfits.
Every week, a different selection of photographs are published on the web, with those selected, paid 300€.
To register/sign up: http://bit.ly/evdmtf Sign up to begin!
Zara, Marketing strategy- cheeky much?
